Gala les Olivier 2013: A Complex Relationship Between TV Ratings and Social Media

For the third consecutive year, Seevibes presents a study of social activity around the Olivier Awards, which crown Quebec’s top humorists. The 2012 edition of the awards, broadcast on Radio-Canada, broke social audience records despite a decline in its conventional audience according to BBM.

As every year, the broadcast was bookended by two special programs on ARTV: La fièvre des Olivier and La liste des Olivier. This year, the host of the evening was Mario Jean, who has unfortunately not been very successful on social media.

For this year’s edition, BBM announced an increase of nearly 200,000 viewers, and yet the social activity was much lower than in 2012, with numbers similar to the 2011 edition (see infographic below).

With an increase of 20% in TV viewership, and an overall rise in the use of second screens, why was the social conversation cut by half when compared to 2012?

One of the main factors that we noticed is that participants at Radio-Canada and at the awards gala were less active in the thread of the Olivier awards, thus failing to generate as much enthusiasm and commitment from the viewers as last year.

Social TV in Canada: Best Moments of The Week

Take a look back on best social TV moments in Canada for the week of May 6th 2013 with Game of Thrones, The Voice, Awkward., Chicago Fire and Glee.

Being the leader in measuring social TV audience, Seevibes gives a global vision of viewers experience by analyzing millions of interactions shared on Facebook and Twitter every day.

Social TV in Canada: Best Moments of The Week →

Game of Thrones: Furthering the Fantasy for succeeding on Social Media

Over the course of its now three-season run, HBO’s award-winning series, Game of Thrones, broadcasted on HBO Canada in Canada, has quickly developed a passionate international fan base. Set in the fantasy realm of the Seven Kingdoms of Westeros, the show portrays the often violent clashes between noble families in their quests for power.

What makes Game of Thrones an interesting social media case study is that the show’s success depends upon the audience believing in a completely fictional world – one that is completely different from our own, in a similar fashion to Tolkien’s Middle Earth or the planetary systems of Star Wars.The audience has to believe in that created reality, or at least they have to believe enough to continue tuning in to the broadcast each week. So how do you promote a fantasy’s reality on social media without breaking the spell?

Game of Thrones: Furthering the Fantasy for succeeding on Social Media →

Social TV in Canada: Best Moments of The Week

Take a look back on best social TV moments in Canada for the week of April 29th with Big Brother Canada, Defiance, Tia & Tamera and Nashville.

Being the leader in measuring social TV audience, Seevibes gives a global vision of viewers experience by analyzing millions of interactions shared on Facebook and Twitter every day.

Social TV in Canada: Best Moments of The Week →

Social TV: The rankings of April Enriched by the Seevibes Score

Stay connected to social TV with the April ranking of Canada’s most popular TV shows on social media.

Being the leader in measuring social TV audience, Seevibes gives a global vision of viewers experience by analyzing millions of interactions shared on Facebook and Twitter every day.

Discover also the ranking of the most social TV Shows in Quebec.

Social TV: The rankings of April Enriched by the Seevibes Score →