Created by Bazaar Labs, Miso is one of the earliest Social TV applications, with a current tally of 100,000 members. According to co-founder Somrat Niyogi, their goal is to “seize the opportunity to create an incredible second screen to bring Social TV into the living room.”
The Foursquare of Social TV
Although Miso doesn’t make use of geolocalization, its functions have a lot in common with Foursquare: “Check-in TV”, badges to be won, trendy programs of the moment, rankings for most active users and direct interaction with other members of the community. Navigation in Miso is similar to other Social TV applications like Tunerfish and Philo.
The benefit of being first
Miso is often mentioned as the reference application for Social TV. This reputation is due to its early arrival on the market and the announcement of support from investors. Google Ventures and Hearst Interactive Media invested $1.5 million in the company.
To monetize its community, Miso organized an event with the e-commerce site QVC which offered discounts if a user checked in on Black Friday. Miso is also developing partnerships with TV channels, with series and with sports events.
Can Miso become a “TVpedia”?
Following the Wikipedia model, Miso gives users the option of changing titles or show descriptions in its information files. Offered in limited access now, this may be widened to allow users to edit the entire archive on shows, series and films.
In January, Miso branched out into connected TV with the announcement of the integration of its application with Boxee. I look forward to seeing how Miso will fare in this venture, given that Boxee already has social sharing functions built in.
* This article is part of the series: Social TV White Paper: Applications that shake television.