In spring 2011, Seevibes published the first ranking of Canadian TV shows in terms of their presence on social media. Some results were surprising – there were shows with a strong presence on social networks but a less impressive viewership when assessed more conventionally.
We’re back today with the Top 10 Canadian TV shows classified according to the size of their Facebook and Twitter followings. Even if this rating doesn’t represent the true engagement level of these programs, it gives an interesting view of broadcasters’ strategies on social networks. These results are even more enlightening if you’ve seen the study we published recently on the distribution of Facebook and Twitter interactions for broadcasters and cable channels in Canada.
The social face of TV has changed significantly in one year. More people are participating, more shows have a social media presence, and these trends are not slowing down. Social media are here to stay and TV seems to be handling this fact well by developing programs that take advantage of the public’s engagement.
The results are equally compelling on the Quebec market. Have a look.