The Battle of the Sexes on the Second Screen

After analyzing the trend of the second screen in your living room, Seevibes offers today a study of the social activity comparing men vs women, considering their behavior on social media in a new infographic on the canadian market .  It is not surprising that men comment more sport shows while the counterpart prefer reality shows.

However, by giving a closer look to the social activity of some tv shows, it appears that even if men are less represented, those who do participate will do it more often than the opposite sex. For example, men have a participation frequency 20 % higher than women for Dance Moms, while the last ones represent 86% of the TV show’s social audience. Even if it is less remarkable, the opposite can be also observed. The show Numbers Never Lie  attracts 92% men in social media, and yet women have a higher frequency (1.3 vs. 1.1).

In conclusion, men can be just as conversing as women on networks. One difference is the choice of the communication platform. Women have a slight preference for Facebook while men would rather prefer to talk on Twitter – 140 characters are enough for these gentlemen!

Discover also the social trend on the Quebec’s market.